Realimpact Successful Email Marketing Tips

4 August 2014

Email marketing has become one of the easiest ways for businesses to reach their customers. Cost-effectiveness, shareability and the speed of message delivery have made email campaigns a critical component of most businesses' marketing strategies.

However, with the increasing popularity of email marketing comes a greater risk that messages will be blocked from your customers' inboxes.

Email marketing is a form of direct marketing. Direct mail is an effective strategy in order to reach your target group.

Here are 10 free email marketing tips from Realimpact:

Targeting: To get the best response from an email campaign, make sure to segment your audience. This helps divide up your customers based on certain characteristics.

Email marketing should be clear and concise: When sending out emails to current and potential customers, make sure the content is clear and concise. The offer should be prominent and easy to understand.

Call to action: The emails need to have a call to action that is clear and obvious. Create a sense of urgency. An "offer end date" can help drive immediate action.

Responsive design: It's critical that you create emails that look just as good when opened on a mobile device as on a Web browser. Responsive designs provide a better experience for each device on which the campaign is viewed.

Strong subject lines: The subject line should entice the recipient to open the email and learn more, as well as promote a sense of urgency.

Short subject lines: Limit subject lines to fewer than 50 characters. Longer subject lines can get cut off in the recipient's inbox.

Landing pages: Before you send out the emails, evaluate the email marketing campaign's landing page for effectiveness. The landing page should mimic the offer highlighted in the email and have the same look and feel.

Analytics: To get the most out of the email marketing campaign, it is important to track it on multiple levels. Have mechanisms in place to track both sales and conversions generated from the campaign.

Multiple call-to-action mechanisms: In addition to a landing page, provide a phone number as an alternative way for customers to respond.

Multiple touches: Sending the same message multiple times will increase brand awareness and results. However, the subject line and creative content should be different each time the message is sent out.

Develop with Realimpact an effective Dutch email marketing campaign. Email or call us today for free email marketing advise. Want us to contact you? Leave your contact information in order to call you back and answer all your questions. We are a full service online marketing agency in Holland.