Improve your Dutch SEA campaign this holiday season

30 June 2023

Holiday shoppers are increasing every year, according to Google, with one-third of all shopping-related searches now occurring between the hours of 10 p.m. and 4 a.m.

To this end, in a new blog post, Google has outlined several tips for small-business owners to optimize their Dutch SEA over the holidays.

First, Google advises browsing its Trends pages to determine what kinds of products are resonating in specific regions around the globe. Dutch SEA campaigns can then be honed accordingly, with a geographic bent.

Google also notes that holiday shoppers tend to visit up to a dozen websites before making a purchase. In order to stand out from the crowd, it suggests that businesses opt for Dutch SEA: ad extensions, or additional pieces of clickable information, as well as Dutch SEA: ad customizers, which feature text that can adapt to search context in real-time.

Related: Dutch SEO tips in 2015

 Another helpful tool, says Google, is broad match modifier keywords for your Dutch SEA campaign, which enable ads to show up in searches that comprise a keyword and controlled variations. For instance, when stationery bike maker Peloton Cycle added keywords like ‘buy’ and ‘holiday’ to its ads, the company increased clicks by 474 percent, Google says.

Would you like to have more online effects like online leads and more sales? Let Realimpact do your Dutch SEA. Realimpact is an online marketing company in Holland that strives for the highest possible conversion. Want to know more about how to Dutch search engine advertising? Contact us today by calling or mailing us, in order to have more information about Dutch SEA.