10 Interesting Facts About Retargeting

9 October 2014

The average website conversion rate is a little more than 2 percent. In other words, nearly all of the people who visit a site for the first time leave without some form of desired action.

That’s why many brands are using retargeting, which focuses on getting those previous visitors back to your site. Retargeting can be accomplished via display ads, search, e-mail and now social media.

According to research from around the web, there’s no question about it: Retargeted ads can influence conversion.

1. In a study that evaluated various strategies in terms of the average lift in search activity generated for an advertised brand, retargeting represented the highest lift in trademark search behavior at 1,046 percent.

2. Nearly three out of five online buyers said they notice ads for products they looked up on other sites.

3. Thirty percent of consumers have a positive or very positive reaction to retargeted ads, vs. 11 percent who feel negatively about them. The greatest percentage, though—59 percent—had a neutral reaction.

4. One in five marketers now has a dedicated budget for retargeting.

5. The average click-through rate for display ads is 0.07 percent, and the average click-through for retargeted ads is about 0.7 percent. Retargeting can boost ad response up to 400 percent.

7. Forty-six percent of search engine marketing professionals believe retargeting is the most underused online marketing technology.

8. E-mail retargeting CTRs and conversion rates are anywhere from 3 to 5 percent higher with upsells, as compared to standard site retargeting.

Related: Realimpact Successful Email Marketing Tips

9. Online consumers are open to receiving behaviorally retargeting ads. While the majority of consumers (60 percent) remain neutral about the topic of retargeting ads, 25 percent enjoy them because they remind them of what they were looking at previously.

10. Being drawn to products in advertisements is the most commonly noted reason consumers gave for clicking on a retargeted ad (37 percent). Consumers also said retargeted ads are a convenient way to visit a Web site users already intended to visit (28 percent) and for desiring more information on the product in the ad (21 percent).

Are you the four in five marketers that doesn’t have a budget for retargeting and are you interested in Dutch retargeting campaigns? Realimpact has retargeting professionals. Would you like to have more information about online advertising in Holland? Email us today or give us a call. Leave your contactinformation in order to call you back about the opportunities of Dutch retargeting in Holland. Realimpact is an online marketing agency in Holland.



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